Tom Pencek

Current

Vice President at InternetVIZ
Founding Partner at Marketing Operations Partners
Executive Director at Midpeninsula Professional Alliance

President at Service for Profit
Director, Development and Outreach at Rescuing Global Neighbors

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2 more...

Past

Service Marketing Manager at Extreme Networks
Demand Driver Team Leader at Commpros Group Inc.
Vice President at Market Assessment International

Manager, Service Marketing at Silicon Graphics Inc.
Service Marketing Manager, NonStop Computing at HP (Tandem>Compaq)
Director of Marketing at Elan Computer Group (UNIX Software)

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3 more...

Education

Boston University, School of Public Communication
Marietta College

Recommended

20 people have recommended Tom

Connections

268 connections

Industry

Management Consulting

Websites

Tom Pencek’s Summary

Results oriented sales and marketing seasoned professional with high-tech and service industry background. Broad understanding of modern technologies used in the areas of online marketing, lead management and sales automation. Experience in program development involving direct sales, field organization, channel and partners. Special passion: cost effective traditional and professional services.

Tom Pencek’s Specialties:

Strategic Planning; Marketing Plan development; Leads management; On-line marketing; Surveys; Service Development, Packaging and Marketing

Tom Pencek’s Experience

Vice President

InternetVIZ

(Publishing industry)

September 2008 — Present (5 months)

Manage the development and sales of electronic newsletters for the Professional Services business segment.
Founding Partner

Marketing Operations Partners

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 2006 — Present (2 years 9 months)

Marketing Operations Partners is a team of experienced marketing veterans focused on helping companies improve infrastrucutre services in their marketing organizations (leads management, development and distribution of customer references, trade show marketing, etc.). My role is to generally advance the company, while focusing particular attention on services related to leads management and maturation.
Executive Director

Midpeninsula Professional Alliance

(Non-Profit; Myself Only; Management Consulting industry)

January 2003 — Present (6 years 1 month)

Create content for, promote and manage a monthly seminar series for business owners and sales & marketing professionals. Focused on presenting new ideas for business development, revenue growth, and customer retention.
President

Service for Profit

(Privately Held; 1-10 employees; Management Consulting industry)

May 2001 — Present (7 years 9 months)

Service for Profit consistently has provided its customers with sales and marketing expertise combined with broad understanding of current technologies. We keep up with rapid technological advances in order to produce cost effective modern marketing solutions catered to our client needs. Our recently completed projects include online lead generation & maturation system, messaging system for channel reseller of technology services and integrated pay per click marketing campaign for a start up technology services company.

We also offer expertise in the area of high tech traditional support, education and managed services portfolio development.
Director, Development and Outreach

Rescuing Global Neighbors

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

January 2000 — Present (9 years 1 month)

Rescuing Global Neighbors (RGN) exists to provide critical, humanitarian assistance to individuals and families in need who are living the the countries of the former Soviet Union. We do this by working with 2 Non-governmental organizations in the area. We raise money in the SF Bay Area through music concerts (Music for the Neighbors) generally held twice a year, and by requesting tax deductable donations from our members.

I focus my efforts on increasing awareness of our organization, fundraising, and logistic support of events.
Service Marketing Manager

Extreme Networks

(Public Company; 501-1000 employees; EXTR; Computer Networking industry)

March 2007 — August 2007 (6 months)

Manage maintenance services sold to Partners (PartnerWorks), as well as special programs designed to sell more services (PS and Education) to existing customers. Work directly with Partners and internal marketing teams in EMEA and AsiaPac to introduce new services to different geographies.
Demand Driver Team Leader

Commpros Group Inc.

(Privately Held; 1-10 employees; Management Consulting industry)

May 2005 — July 2007 (2 years 3 months)

Provides strategic marketing services to small cap companies who need outbound marketing help dealing with Strategy, Process, and Metrics. Demand Driver practice focuses on increasing profits and sales by increasing the flow of qualified leads to sales team.
Vice President

Market Assessment International

(Privately Held; 1-10 employees; Management Consulting industry)

August 2004 — January 2006 (1 year 6 months)

Focused on Business development for this market research firm that does primary research.
Manager, Service Marketing

Silicon Graphics Inc.

(Public Company; 1001-5000 employees; SGI; Computer Hardware industry)

April 1999 — March 2001 (2 years)

Led a team of 4, responsible for the managment of SGI's worldwide servics portfolio. Researched, packaged, and managed the launch of services world wide. Provided support to the GEO service sales teams (training, education, programs). Helped launch SGI's Linux services.
Service Marketing Manager, NonStop Computing

HP (Tandem>Compaq)

(Public Company; 10,001 or more employees; HP; Computer Hardware industry)

January 1995 — April 1999 (4 years 4 months)

Developed and launched service programs to support the revenue base of Tandem Computers. (Tandem is now part of HP). Specifically developed CD based service sales training and education programs that could be administered in the field.
Director of Marketing

Elan Computer Group (UNIX Software)

(Privately Held; 11-50 employees; Computer Software industry)

January 1992 — February 1995 (3 years 2 months)

Developer of UNIX software. SUN VAR